Founded in December 1967 by Chung Ju-yung as Hyundai Construction’s automotive arm.
After beginning with SKD assembly of the Ford Cortina in November 1968, the first-generation Pony debuted in 1974 — Korea’s first independently produced model, styled by Italdesign’s Giorgetto Giugiaro with engine and engineering licensed from Mitsubishi. The line from which Korean cars first rolled onto Korean roads.
The Excel arrived in the United States in 1986 and sold 168,000 units in its first year, stunning the Japanese and American press.
In 1990 Hyundai began producing the Alpha engine — its own design — breaking from Japanese licensing; the 1991 Scoupe was the first car to wear it. The 1999 Grandeur XG carried the in-house Delta V6, extending independence to large sedans, and the 1998 takeover of Kia Motors completed the Hyundai–Kia group.
The 2008 Genesis BH (the BH chassis) opened the rear-wheel-drive luxury segment.
In 2015 Genesis was spun off as a separate brand, leaving Hyundai with mass-market and N performance, and Genesis with luxury. Starting with the 2017 i30 N, the N line built its track-focused hot-hatch identity around Nürburgring Nordschleife development; with the 2024 Ioniq 5 N, the electrified N began.
On December 19, 2012 Hyundai founded Hyundai Motorsport GmbH in Alzenau, Germany, opening a serious global motorsport investment.
It returned to the WRC with the i20 WRC in 2014, taking its debut win at Rallye Deutschland that same year with Thierry Neuville, and the i20 Coupe WRC delivered back-to-back Manufacturers’ titles in 2019 and 2020. In 2024 Neuville sealed his maiden Drivers’ Championship at Rally Japan — the team’s first — even as the Manufacturers’ title slipped away to Toyota by just three points in a finale-stage photo-finish. In TCR, the i30 N TCR took back-to-back WTCR Drivers’ titles with Gabriele Tarquini (2018) and Norbert Michelisz (2019), making it the best-selling TCR machine globally.
E-GMP, unveiled in December 2020, is a dedicated 800V BEV platform.
The Ioniq 5 launched on it in February 2021 and went on to win 2022 World Car of the Year and other global awards. The 2024 Casper Electric extended the platform’s reach into the city-car segment. In May 2026 the New Grandeur (GN7 facelift) arrived with a 17-inch Pleos Connect display and Gleo generative AI, taking 10,277 contracts on day one — the Grandeur, now past two million cumulative units, once again becoming the benchmark of the Korean market.
Founded by Chung Ju-yung as the automotive arm of Hyundai Construction. The early company had no model of its own and began through a partnership with Ford.
위키백과SKD assembly of the Ford Cortina begins at the Ulsan plant — the operational starting point of Korean car production.
The first car export from Korea, beginning with a shipment of five units.
The start of Hyundai’s North American presence, followed by the Bromont plant in Canada.
The first in-house production engine, ending dependence on Mitsubishi licensing. A 1.5-litre four-cylinder SOHC unit, first fitted to the 1991 Scoupe.
The successor to the J1 Elantra and the start of a model line that became the benchmark of the Korean compact segment.
Following the Asian financial crisis, Hyundai acquired Kia Motors, forming the Hyundai-Kia group and starting Korea’s two-pillar automotive structure.
The first Grandeur built on Hyundai’s own engineering, free of Mitsubishi dependence; the in-house Delta V6 enabled the model’s push into US and European markets.
The first global hit Korean SUV; favourable US press reviews marked a turning point in the Hyundai brand image.
The ‘Fluidic Sculpture’ language redefined Hyundai’s design identity; share of the US mid-size sedan market rose sharply.
A dedicated motorsport subsidiary established in Alzenau, Germany — the base for the WRC and TCR programmes and for N road-car development.
위키백과Genesis spun off as a standalone luxury brand, splitting the identity: Hyundai for mass market and N performance, Genesis for luxury.
위키백과Hyundai’s first dedicated EV nameplate, and the first car to launch with HEV, PHEV and BEV variants on the same body simultaneously.
A dedicated 800V BEV architecture: 350 kW ultra-fast charging, ~100 km of range from a 5-minute charge, and bidirectional V2L power output.
A reinterpretation of the original ‘Gak-Grandeur’ design; sold 140,000 units in its first year — the fastest-selling start in the model’s history.
Equipped with a 17-inch Pleos Connect display and Gleo generative AI; 10,277 first-day contracts marked the Grandeur’s passing of two million cumulative units.
Korea’s first in-house production petrol engine. A 1.5L SOHC/DOHC four breaking from Mitsubishi licensing, it powered Hyundai’s small cars from the 1991 Scoupe through the J1 Elantra, opening the era of in-house engines.
The 2.0–2.4L inline-four that became the backbone of Hyundai’s mid-size sedans. Co-developed and even shared with Mitsubishi and DaimlerChrysler, it underpins the Sonata NF/YF/LF/DN8 and the K5 lineage. With GDI direct injection in the early 2010s, both output and efficiency stepped up.
The V6 3.0–3.8L that handles the upper trims of the Grandeur, Genesis sedans and Santa Fe. Debuted in the 2005 Grandeur TG and ended the Mitsubishi-V6 era; it later evolved into the 3.3 T-GDI (Lambda II twin-turbo) and reached the high-performance Genesis G70/G80.
The unified downsizing-and-efficiency brand of Hyundai-Kia. Marquee units include the 1.6 T-GDI — the first production application of CVVD (Continuously Variable Valve Duration) — and the 2.5 T-GDI fitted to the N line. A generation that raised both output and economy on the same displacement.
The dedicated BEV platform that brought 800V architecture to mass production. 350 kW ultra-fast charging, 100 km in five minutes, bidirectional V2L power, and an RWD/AWD rear-driven layout. The Ioniq 5/6/9, Casper Electric and Genesis GV60/G80 EV all sit on it.
A dedicated BEV platform that brought 800V to mass production. With a 350 kW charger it goes from 10 to 80% in 18 minutes and adds ~100 km of range from a five-minute charge; a rear-biased motor layout carries handling character into the EV era.
E-GMP platform showcase — 800V architecture, battery pack, integrated PE system
The Ioniq 5/6/9 turn the car itself into a 3.6 kW inverter; an in-cabin 220 V outlet plus an external V2L adapter cover camping, disaster relief and power-tool use — the headline feature in Korean EV marketing.
An ADAS package rolled out across the line: lane following, highway driving assist (HDA / HDA 2), forward collision avoidance and blind-view monitor — bringing equivalent safety equipment even to lower-priced models.
Bluelink telematics (remote start, scheduling, diagnostics) and Pleos Connect infotainment on the next-generation ccNC architecture. First fitted to the 2026 Grandeur facelift on a 17-inch display, integrated with the Gleo generative AI.
A high-performance sub-brand launched in 2014 and tuned on Germany’s Nürburgring Nordschleife. It grew through the i30 N, Kona N and Avante N, and opened its electrified chapter with the 2024 Ioniq 5 N.
Hyundai’s AWD system, distributing torque front-to-rear in real time based on surface and drive mode. Used across the Grandeur, Santa Fe, Palisade and Ioniq 5/6 AWD, and on EVs it also coordinates regenerative braking.
The design language since 2020 — pixel graphics (Ioniq 5), parametric grilles (Tucson NX4) and other geometric patterns share a consistent motif, so one model immediately implies the next as part of the family.
A UWB (Ultra-Wideband) digital key: unlock and start with the phone in your pocket, and grant time-limited access to others. Rolled out in earnest from the Grandeur GN7, it shifted the paradigm of car locking in Korea itself.
Avante
₩20.3M ~ ₩31.8M
Avante N
₩35.1M ~ ₩37.2M
Casper EV
₩27.9M ~ ₩38.6M
Casper FL
₩14.9M ~ ₩20.2M
County
₩74.3M ~ ₩94.5M
County EV
₩202M ~ ₩212M
Grandeur
₩37.1M ~ ₩53.9M
Grandeur
₩41.9M ~ ₩60.3M
Ioniq 9
₩67.2M ~ ₩82M
Ioniq5 FL
₩47.4M ~ ₩62.6M
Ioniq5 N
₩77.7M ~ ₩80.3M
Ioniq6 FL
₩50.6M ~ ₩63.7M
Ioniq6 N
₩79.9M
Kona Electric
₩41.5M ~ ₩50.9M
Kona
₩24.1M ~ ₩36.1M
Mighty
₩51.7M ~ ₩107M
Nexo
₩76.4M ~ ₩83.5M
Palisade
₩43.8M ~ ₩64.1M
Pavise
₩81.3M ~ ₩154M
Porter 2 Electric
₩43.3M ~ ₩55M
Porter 2
₩20.3M ~ ₩41.9M
Santa Fe
₩36.1M ~ ₩52.3M
Solati
₩64.4M ~ ₩71M
Sonata FL
₩28.9M ~ ₩39.8M
ST1
₩56.6M ~ ₩72.5M
The New Staria
₩32.6M ~ ₩50.2M
Tucson FL
₩28.1M ~ ₩42M
Ioniq5
₩47M ~ ₩61.3M
Palisade
₩38.2M ~ ₩50.3M
Venue
₩16.2M ~ ₩23.9M
Kona N
₩34.2M
Santa Fe
₩27M ~ ₩36.6M
The All New Tucson
₩28.1M ~ ₩41.5M
Grandeur
₩31.7M ~ ₩36.8M
Ioniq
₩22M ~ ₩26M
Veloster N
₩30.2M ~ ₩34.6M
Grand Starex
₩27.2M ~ ₩29.1M
Tucson
₩23.1M ~ ₩28.1M
Avante
₩13.9M ~ ₩21.3M
i30
₩25.6M
Maxcruz
₩31.9M ~ ₩42.2M
Sonata
₩22.6M ~ ₩25.5M
Veloster
₩21M ~ ₩23M
Santa Fe
₩28.2M ~ ₩29.9M
Accent
₩14M ~ ₩16.1M
Aslan
₩38.3M ~ ₩42.6M
Genesis Coupe
₩23.4M ~ ₩38.1M
Grandeur
₩29.3M ~ ₩36.8M
Avante
₩13.4M ~ ₩18.9M
Equus
₩67.8M ~ ₩143M
New i30
Price TBD
Tucson
₩20.9M ~ ₩26.9M
Sonata
₩20.4M ~ ₩25.8M
i30
Price TBD
Santa Fe
₩27.1M ~ ₩33.4M
Veracruz
₩36.5M
Avante
₩11.2M ~ ₩18.3M
Click
Price TBD
The Luxury Genesis
Price TBD
Grandeur
Price TBD
i30 (Facelift)
Price TBD
Sonata
Price TBD
Genesis
Price TBD
Verna Transform
Price TBD
i30
Price TBD
Sonata Transform
Price TBD
Tuscani
Price TBD
Tucson 1st Gen (JM)
Price TBD
Equus
Price TBD
Equus Limousine
Price TBD
Grandeur
Price TBD
Verna
Price TBD
New Santa Fe
Price TBD
New EF Sonata
Price TBD
New Verna
Price TBD
Santa Fe
Price TBD
Sonata
Price TBD
Tiburon Turbulence
Price TBD
Verna
Price TBD
Galloper II
Price TBD
Grandeur
Price TBD
Dynasty
Price TBD
Sonata III
Price TBD
Tiburon
Price TBD
New Galloper
Price TBD
Sonata
Price TBD
New Elantra
Price TBD
Galloper
Price TBD
Grandeur
Price TBD
New Sonata
Price TBD
Elantra
Price TBD
Sonata
Price TBD